Pay Per Click Search Engines
by Jogena
http://www.clickfire.com/viewpoints/articles/searchengine/pay_per_click_search_engines.php
Are you taking advantage of the cost effective pay per click search
engines? You can drive huge amounts of traffic to your site for just
pennies per click.
Even though some of the more general keywords have become more expensive, there are still plenty of good inexpensive ones left that will work just as well. Being too general with your keywords will not bring you targeted traffic anyway. So focus on keywords and keyword phrases specific to your product or service.
Some of the larger pay per click search engines are partnering with the major search engines like AltaVista and Lycos to increase your clickthrus. Take advantage of this by choosing keywords and keyword phrases that rank in the top three positions of each participating pay per click search engine whenever possible.
These sites will help you determine your best keywords and keyword phrases.
http://searchenginewatch.internet.com/facts/searches.html
http://websitepublicity.com/Pages/kwordtutorial.html
http://www.jimtools.com/keywords/index.html
Now that you've determined your best keywords and keyword phrases it's time to submit them to the pay per click search engines. Here are a few to get you started.
http://overture.com/
http://www.findwhat.com/
http://www.netflip.com/
http://ah-ha.com/
http://www.kanoodle.com
http://www.goclick.com
Now to help you keep your bids on top, visit these sites that monitor your bids for you.
http://www.positionguardian.com/
http://did-it.com/services/prospector.shtml
http://www.ppcbidtracker.com/
In a nutshell, you determine your best keywords and keyword phrases, set up your pay per click accounts, then monitor your bids for the best results.
Jogena
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